What She Said // by Niche x W Minneapolis

Welcome to the What She Said recap coverage scavenger hunt, lol. Our creative marketing agency, by Niche came alongside this electric global cause initiated by W Hotels to help plan an event that would also be its public debut. In case you missed it, you can still get your fill of inspiration from the interactive panel discussion because you can actually listen to the full podcast on W Hotel’s The Angle! When a couple hundred go-getter women, leaders in the Twin Cities Fashion, Design, & Social Media industries, get together… good things happen! It was a definite highlight to hear afterwards from guests who were inspired to make a big new move in their careers or had a moment of connecting-the-dots and revelation that they felt could really help advance their passions.

View the full photo album on by Niche’s Facebook. Ps- like da page! <3 And yes I did this on purpose so maybe you would haha (PS- all images by Russell Heeter)

Watch the official event video by our friends, Narrate Films, right here:

There’s another really amazing video featuring red carpet interviews by Hita & Hill available on our by Niche blog!

We also worked with Basic Invite to create custom invitations for a handful of guests. I couldn’t believe how great this company was to work with. They were quick, the automated system through their website was really simple and user-friendly and the end product was very high quality. I of course had a lot of opinions and adjustments on design and aesthetic and Basic Invite was quick to carry them out to match my vision through a few emails back & forth. Couldn’t have been happier. These really added a special touch to our event. I always encourage our by Niche brands to print at least some hard-copy invites. It can really elevate a special occasion. Photos by Kelsey Lee Photo.

Thank you’s all around to…

W Minneapolis

Nicole Jennings, Owner of Queen Anna
Mindy Martell, President of Clothier Design Source
Traci Elder, VP of Marketing at Little & Co

Ali Kaplan, MSP Mag

Curated Pop-up Vendors:
Goldfine Jewelry
KISA Boutique
Queen Anna
The Glow Lounge
Reed Marie Collection
Thumbs Cookies
Urban Undercover

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