#wmplsXbyniche, 03.19.17

I think we can be our own restraints all-too-often. But there is such a vibrant energy inherent in this pursuit of your deep-seeded passions and encouraging those running beside you as they do the same! No hate on our counterparts, I love men! Just ask my girlfriends (… and my mom) 😉 lol! But something I’ve noticed is how quickly the current runs through strong, kind women doing their thing and supporting each other as they do. As one of us grows, so does the other. So do all of us! Collaboration, creativity, community… these values are CORE to by Niche, the business enhancement and marketing (etc!) agency I launched this year. So it’s amazing. Like amazing in the fact that I’m blown away by how this is all coming together, by the way it’s reverberating around here, and amazing in the fact that it makes me feel small and unworthy yet ready to rise to the occasion and strong with the support around me, and amazing in the fact that I’ve literally teared up and gotten #wmplsXbyniche goosebumps on more than one occasion… AMAZING that we will get to publicly debut our brand alongside a global initiative as empowering to women and businesses as #WhatSheSaid at W Minneapolis.

Watch this morning’s interview on by Niche and the #wmplsXbyniche event with Ali Lucia on WCCO.

or click <here> to watch.

We honestly thought, let’s just get a bunch of charismatic Twin Cities women leaders together in a room and get excited about each other’s endeavors and learn from one another! Come with questions and leave inspired and empowered. Excited to share the stage with dynamic business who I’ve learned firsthand from and who’ve inspired in some way the formation of by Niche. They are real women who’ve worked hard and passionately applied themselves to their visions with grit, wit, and poise. With professional journeys in progress. All hoping to impart authentic insights and helpful information from stories of highs and lows, development, learning through trial and error. Not coming from a place of “I’ve arrived” so “do a, b, c, to succeed” but from honesty with relevant business advice to share.

It’s a free event! I think we may have a few tickets left. Otherwise the whole thing will be podcasted and published on The Angle. All the things that make an event great will be in full form: mingling, educational panel, cocktails, bites, giveaways, photo-pops, & boutique pop-ups.
1:30 Shop curated boutiques
2:30 Interactive panel begins (Questions for the panelists? Tweet them with the hashtag #wmplsXbyniche)
3:30 after party & networking

Thank you for ALL of the support for this event and by Niche. Like… WOW. Ya’ll. Thank you.

Nicole Jennings // Queen Anna Boutique, Owner
Mindy Martell // Clothier Design Source, President
Traci Elder // Little & Co, VP of Marketing
& me, haha Lindsey Higgins // by Niche, Founder & Director

Talented partners:
Ali Kaplan: moderator, emcee
Narrate Films: videography
Russell Heeter: Photography
Hita & Hill: Red Carpet Interviews

Curated Pop-Up Boutique/Prize Drawing Contributions:
dpHUE // Maintain Fresh Color Between Salon Visits basket
The Glow Lounge // Free Heat-infused Spray Tan Session
Thumbs Cookies // 2 Larget Candy sets
Queen Anna // $50 Giftcard
Reed Marie & Collection // Dress from collection
Kisa Boutique // $100 Giftcard + turkish towel set
Goldfine Jewelry // $20 giftcards for all attendees
Urban Undercover // Free wear-everywhere underwear
WMinneapolis // one-night stay in Fantastic Suite + $50 Manny’s giftcard



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